The core objective of the project was to highlight ARTE’s relevance and modernity in European documentary filmmaking. Inspired by the tag line, “Culture in movement,” I approached the rebranding of the channel focused on movement, texture and abstract imagery. I gave the logo a dynamic, new life through animation, while focusing on abstracted footage and sampled sounds I sourced from the forest. I wanted to place the cultural theme of the channel within the unexpected, tactile feeling of nature.